Showing posts with label Commercialisation. Show all posts
Showing posts with label Commercialisation. Show all posts

Tuesday, March 23, 2010

Mallu invasion in IPL!!!

During Season 2 of IPL (or was it Season I), I remember joking with my colleagues about a team from Kochi making it to the IPL rooster. Cut to March 21, 2010, and news channels across televisions could be seen flashing the ‘vulgar’ money spent on the two new teams, one of them as per my ‘predictions’ – Kochi! A few expats mallus, some Gujjus, Delhiites, Mumbaikars all forming a part of a conglomerate they call Rendezvous Sports, and a little bit of string-pulling from Mr. Twitter 2009-10 – Sashi Tharoor, and what do you have? A new franchisee – Kochi! Beware! Mallus have invaded the IPL too!!! And possibly in large numbers!!
So, now that we have Kochi in the fray, let’s see what we can expect during IPL Season 4…
  1. Team Name: Except for Knight Riders and Chargers, none of the other six teams have a name that’s catchy enough. Here’s Kochi’s chance to cash in on a ‘fundoo’ name. My suggestion: Kochi Kokonuts!
  2. Jerseys: As mentioned in one of my earlier posts last year, there’s too much of blue (and red) in IPL. Kochi has a chance to break that trend and be innovative. Expect sleeveless banyans and white moondus (dhotis) which will be tied upwards to reveal that blue-lined bermudas beneath!
  3. Sponsors: No one can beat Malluland in the number of jewellery shops and craze for that yellow metal. Don’t be surprised if you see ‘Atlas Jewellery’ printed in large yellow font in those banyan jerseys. ‘Janakodikallude vishwasth sthapanam’ ads will now make its way to non-mallu channels!
  4. Captain: Who other than the golden-eyed boy from Kerala? The now peace-loving and converted Sree will lead the Kochi Kokonuts. Another reason why the team should be called ‘the nuts’!
  5. Coach: If Warne, at age 40+, can be coach and captain, why not Sree for KKNs? The other mallu leaders are busy in striking (not the cricket ball), but striking work – Kerala’s favourite past-time!
  6. Support Staff: As far as physio and fitness is concerned, there are no shortages of nurses (read nerses) in Kerala! Oh, hold on- they’ve all ‘migrated’ to ‘the Gulf’ (read Gelf). Well, the expats can import them for the IPL time-slot.
  7. Cheerleaders: Traditional Kerala’s chattayum-moondum (white kurta-like top and women’s dhoti – sorry, couldn’t find a better way to describe that) only please! We don’t like exposing in Kerala. All those exposing too much will be met with a protest march in red flags and red shirts!
  8. Schedule: IPL will be wary of bandhs, hartals and strikes every second day. All of Kochi’s home matches will be on Sundays. There are no bandhs in Kerala on holidays!
  9. Crowd: Times are changing. If you thought I am gonna say “expect moond and white shirts all across the stadium,” well, you are right. But that’s not because it continues to be Kerala’s ‘everyday clothing’, they are just showing support to their local team! If you can wear blue for Mumbai Indians’ home game and purple for KKR, why not dhotis, which will be the jersey for KKNs!
  10. Sledging: Phaaaaaaa… ()*@#@)(!!@!_@! – That’s sledging in Malayalam!
  11. Brand Ambassador: Mohan Lal (read Mogan) – “njan ilaathe njingalk entho IPL?” (What’s IPL without me? – for the uninitiated, it’s one of his famous ad quotes, twisted to suit this post)

All in all, things are looking exciting for IPL. Honestly, I was getting bored with scenes of Preity’s dimples and Shilpa shouting! Let’s have some puttum kadalayum! Let’s have some Chattayum Moondum. And let’s have a non-stop mallu-blabbering (that’s what we do all the time) wicket-keeper behind the stumps!

Tuesday, May 05, 2009

Of DLF Maximums and Citi Moments of Success!!!

While KKR might see some sponsors pulling out of the team for IPL 3 after their abysmal performance in South Africa, the IPL itself might see a lot of new corporates in their kitty.

This commercialisation of cricket has made a lot of “early” cricket enthusiasts lament about using brand-names as adjectives before a six, a four or a wicket! So, every time Robin Jackman shouts out “It’s another D L & F” for a Yusuf Pathan six and Ravi Shastri says, “Another Citi Moment of success” for a Suresh Raina blinder, the purists roll in their graves. I, for one, would like to call myself a purist, but a purist who enjoys cricket in all forms! And this blogger sees no harm in calling out these brand names! For one, calling a six, “A DLF Maximum” is much better than calling it a “Haywards 5000 Club Soda Solid Six!” Most of the little who read my blog wouldn’t have a clue of the latter! Well, that’s what the commentators “barked” in ICL! And by the time the Hindi commentators finished saying that long ‘paragraph’, you could be watching another “Haywards 5000 Club Soda Solid Sixer!”

IPL is all about cricketainment – cricket married with entertainment. And any fool would be able to tell you that neither cricket nor entertainment can survive without the corporate money! And there’s little doubt IPL entertains! And in a big way! Many call it a circus! For IPL followers like me, it’s a festival. Time to unwind after a hard day at work! And for a multi-mega buck event like IPL to survive, you need the DLFs, the Citis, the Vodafones, the Hero Hondas and the Fly Kingfishers! Call it an unholy marriage or a marriage borne out of compromise and compulsion, it’s, however, still a successful marriage, the gross product of which is a 40-odd day carnival!

Perhaps the only complain I’d have about IPL is over focus of television cameras (and commentators at times) on Lalit Modi! Surely a case of “you got to please your boss” to stay where you are (in this case, South Africa). But what’s a carnival without a few fingers being pointed? “Purists” would do well to bear with some commercialisation and instead focus on some good cricket being played at the IPL! So, just enjoy those DLF Maximums and those Citi Moments of Success!